Israeli arms dealer, Rafael Advanced Defense Systems LTD, apparently decided to court the Indian government — Bollywood style — at the recent Aero India 2009 event in Bangalore, India.
The tacky song-and-dance number even won a nomination for Wired magazine’s Iron Eagle film fest — “a celebration of the awesomely bad videos of the military-industrial complex.”
Stephen Trimble of The DEW Line calls it a “catastrophic collision of Bollywood and the arms industry.”
In an interview with Saurabh Joshi of StratPost, Assy Josephy, Director of Exhibitions for Rafael, says: “The video is to help build familiarity between India and Israel and Rafael.”
Apparently, he’s dead serious.
In an “innovative” effort to market its arms, the video has hip-swaying women — together with a swashbuckling, leather-clad man — dance around garlanded missiles singing:
“Together, Forever, We Will Always Be
Dinga Dinga Dee.”
Need I say more?