Chicago Tribune’s Masthead Experiment

In their one-day only experiment, Chicago Tribune changed the masthead of Thursday’s print edition to list the Twitter IDs of their top executives and editors instead of their names.

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In an interview with CNet, Bill Adee, the paper’s digital editor, says: “To show the many Twitter users among the paper’s audience that the Tribune gets the microblogging service, and to make it easy to get in touch with the top editors and executives, the publication decided to publish, for one day only, the Twitter-friendly masthead.”

What do you think? Is this the future of journalism?

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2 responses to this post.

  1. […] Original post by Shilpika […]

  2. […] Original post by Wired Conversations […]

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