Marketing Arms, Bollywood Style

Israeli arms dealer, Rafael Advanced Defense Systems LTD, apparently decided to court the Indian government — Bollywood style — at the recent Aero India 2009 event in Bangalore, India.

The tacky song-and-dance number even won a nomination for Wired magazine’s Iron Eagle film fest — “a celebration of the awesomely bad videos of the military-industrial complex.”

Stephen Trimble of The DEW Line calls it a “catastrophic collision of Bollywood and the arms industry.”

In an interview with Saurabh Joshi of StratPost, Assy Josephy, Director of Exhibitions for Rafael, says: “The video is to help build familiarity between India and Israel and Rafael.”

Apparently, he’s dead serious.

In an “innovative” effort to market its arms, the video has hip-swaying women — together with a swashbuckling, leather-clad man — dance around garlanded missiles singing:

“Together, Forever, We Will Always Be

Dinga Dinga Dee.”

Need I say more?

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2 responses to this post.

  1. Freakishly weird video.. I hope the Indian Government takes it as an insult to the culture of India.

  2. wow, thats so lame! definitely tacky…

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